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New Apple M1 Pro processor line up gives Intel a scare

Intel Inc is an American Multinational corporation and technology company headquartered in Santa Clara in California and was established in the year 1968 by Gordon Moore and Robert Noyce. Intel is the world’s leading semiconductor processor manufacturing company who also introduced the world to the x86 architecture of chips.

There used to be a time when all devices were powered by an Intel CPU with the company famously promoting its processors by placing the ‘Intel Inside’ stickers on machines with their chips.

Intel Inside Sticker

In recent years, there has been competition in the development of silicon with the introduction of AMD manufacturing computer chips and in very recent years, the Cupertino based Tech Giant, Apple Inc has jumped aboard the trend too.

Apple has been developing its own CPUs for its iPhone and iPad line of devices with the A series and AX series of processors, but since the year 2020, they have entered the laptop chip space with their M1 processor series.

Apple’s M1 chips follow an ARM based architecture which is able to outperform the latest Intel chips during benchmark testing. These M1 chips have been integrated into the new MacBooks, Macs and iPads now, phasing out the Intel line up of Macs and creating a computer which fully ties in with Apple’s software ecosystem.

In producing their own chips, Apple has full control over the hardware as well as the software and hence they can ensure their devices adhere to all the requirements

During Apple’s event held on the 18th of October 2021, the tech giant refreshed its CPU line up with two new models, named the M1 Pro and M1 Max which are to be featured on the new MacBook Pro series of machines.

New M1 Processors

Intel’s CEO, Pat Gelsinger acknowledged that Apple did good with their custom M1 CPUs in his statement during his interview with Axios which follows as: “You know, Apple decided they could do a better chip themselves than we could, and they did a pretty good job.”

In response to Apple’s M1 chip series being introduced to the market, Intel’s CEO further states that he will be carrying out his goal of upgrading Intel’s chip to the point that it leads Apple to question their decision about using their ARM based processors.

Intel 12th Gen CPU in the works

Gelsinger says: “So what I have to do now is create a better chip than they can do themselves. In the meantime, I got to make sure our products are better than theirs, that my ecosystem is more open and vibrant than theirs.”

Intel hopes to one day win Apple back as a processor manufacturer for the company through the attempts of giving the M1 processors a run for their money. Gelsinger makes his final statement about this by saying: “I would hope to win back a piece of their business, as well as many other pieces of business, over time.”

Axios suggested to Intel during the interview that they could deploy their new foundry business to acquire back Apple by convincing them to manufacture their chips as a pose to TSMC, a Taiwanese chip manufacturer to produce their silicon.

Source: Axios

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