While it has been years since the conventional battles between Mac and Desktops, looks like Intel is all set to revive them with their new advertisement.
In this world of competition where everyone is trying to uproot the existing competition and stand out as a better player in the league, Intel is nowhere behind. The tech brand has reportedly hired Apple’s former “I am a Mac” guy actor, Justin Long to create and star in new advertisements praising PCs.
The advertisements curated by Long start with the typical 2000s white background and with the phrase of “Hi… I am Justin”, something that will hit right in the nerves if you have watched any of the previous Mac Vs. PC ads that surfaced back in the 2000s.
These new advertisements are also a refined and revived version of these battles that further mock the long touch bar, same boring grey shade on the exterior and the lack of M1 multiple monitor support, proving PCs to be a superior option compared to Mac.
One of the ads also go in and point out Mac’s lack of touchscreen availability in some of the 2-in-1 support, meaning that you’d have to buy all the new accessory devices, including the tablet, stylus and the keyboard to be able to even stand strong against the Intel-based laptops available in the market.
In another advertisement, you can see the actor point out the fact that there are no games available on Mac.
The sudden revival of Justin Long and the Mac Vs. PC ads come up just after a few months of Apple hiring actor John Hodgman to reprise the role of the “I am a Mac and a PC” ad campaign, Apple did have limitations to their reprisal, limiting the same to the simple introduction of their Arm-based M1 MacBooks. Taking inspiration from that, Intel has take it up by a notch and revived the whole 2000s ad aura completely.
While Intel is trying to battle Mac with their marketing strategies, the audiences and tech geeks are still waiting for them to respond to the same with their latest silicon advances.
There have been introductions to a few benchmarks so far but nothing else that could compete with Apple latest chipset and processor. Intel’s CEO, Pat Gelsinger has clearly stated that they are currently working so Intel can beat Apple in the future.