With all the mainstream tech brands launching their share of new devices, a San Francisco-based startup is all set to make their place in the market this spring with the launch of their most ambitious project till date, a 13-inch notebook that is upgradeable and customizable beyond the user’s expectations.
Nirav Patel, Framework’s founder, who has previously worked for Oculus and Apple said that his primary aim with the launch of the device and the startup, in general, is to address the multitude of shortcoming that the consumer technology companies face on a daily basis.
Further emphasizing on his ground and ideologies, Patel reiterated saying that the majority of the tech and electronics brands are now working on churning out multiple hardware types and then pushing it into various channels to gradually reach the consumers. This has created a havoc in terms of waste and inefficiency, thereby further contributing to environmental damage.
Emphasizing on those beliefs, Patel suggests that the Framework laptop is more than an electronic product, it is an ecosystem.
As for the specifications of the device, the Framework notebook is equipped with a 13.5” display with 1504p screen resolution. It is integrated with a 1080p 60fps webcam for easier communication via video calls. Even the overall aluminum chassis construction of the device ensures enhanced durability yet ensuring to keep the device lightweight at 2.87 pounds.
Coming to the basic performance of the device, the Framework laptop is powered by the latest 11th Gen. Intel core processor with up to 4TB NVMe SSD for storage and 64GB RAM for memory options.
The unique thing about this device is the customizable and easily reparable design. It allows the users to swap out and change parts of the device when they want to enhance the performance and efficiency of the device. The same includes the RAM, storage as well as the battery.
Aside from this basic functionality of enabling easier upgrades, the company is also trying to enhance the user experience by including three more benefits to the product. The first in line is the easy to customize options, especially with the external components on the chassis, including the keyboard and the ports too.
Another factor that puts it in the front light is that Framework will be selling its own modules in an online marketplace to make the customization and upgrade options a lot more accessible to the users. So, in case your display of the device isn’t working optimally and you want to get that replaced, you can find an identical display that is tailor made for the said device. It cuts down the time one has to spend finding unnecessary parts and hardware for the device.
The last benefit that the users can avail is the available of DIY kit of the individually selected parts that the user can purchase to assemble their own laptop. It offers the users to free reign in some prospects with the device, the operating system being the primary one. It enables the users to install a Linux OS or the desired Windows OS.
While all of these new updates and ambitions sound very promising, Framework needs to sustain this ecosystem to make it a success in the long run. There are questions whether Framework will keep producing modules for this upcoming device long way down the future or if the same will be available for purchase from the third-party sellers.
The pre-order for the new Framework laptop is starting this Spring and the devices will then be shipped out during the summer. While the startup hasn’t revealed the exact price yet, Patel has clarified that the price will be comparable to some of the other mainstream notebooks that are available in the market right now.