The annual CES 2023 event—earlier called the Consumer Electronics Show—is one of the best forums around the world to witness technological innovation. Owned by the US-based 
The primary commitment of the show is on transformative technology spanning marketplaces like artificial intelligence, smart homes and augmented and virtual reality. Through keynote addresses by high-profile speakers and new realms opened up by unique exhibitions, the festival drives home just how powerful technology can be.
The days of the event are also a wonderful opportunity for business people to conduct meetings, engage in networking with members of allied industries, and cement new partnerships. The CES is a good platform for both B2B and B2C brands since the audience it attracts is diverse and multifaceted.
While earlier versions of the event have been organized elsewhere (New York), CES is now held at the Las Vegas Convention Center in Las Vegas, Nevada. Usually, considering the massive scale of the event, the exhibition is spread across multiple venues.
Lately, an Asian version of the festival has also been introduced. In 2019 and 2020, CES Asia was held in June in Shanghai. If this offshoot is any indicator, it is likely that the years to come could see more global avatars of CES, presenting opportunities for technological innovations in far-flung places.
Every year since its inauguration, the scope of CES has grown. With time, it has become synonymous with phenomenal, industry-wide participation for the technology sector. This is no wonder, considering the CTA is the trade association that represents the massive consumer technology industry in the US.
The numbers on the official website stand for just how staggering in scale the event is: 4,500 exhibitors, over 250 conference sessions and over 170,000 attendees across the globe. Since its inception, CES has grown manifold to cover newer industries in the technology sector, even non-traditional ones. This includes companies like BMW, Daimler, Proctor & Gamble and Johnson & Johnson.
The focus of the event changes year on year, in tune with the sentiment of the times. For instance, in 2022, the overarching focus is data analytics and customer experiences. Themes are usually carefully thought out and intended to concert efforts from major players in the corresponding sectors. The end motive, however, remains consistent: enhanced customer experiences and simplified living.
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The Best CES 2023 Laptops
This year at CES Las Vegas, some particularly standout laptops are expected to be launched. Acer, ASUS and LG are among the major brands that might announce new laptops at CES 2023. Among the expected announcements are mobile laptops, gaming devices and computers for everyday use with a keen eye on innovation.
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Broad Themes Covered at CES
Since CES is such a large-scale event, it attracts participation from the entire network of consumer technology, including manufacturers, developers and suppliers. The list of product categories is wide and extensive, covering everything from 3D printing to self-driving vehicles, wearables to drones. Computer hardware and laptops are also popular categories, as is cyber security and privacy.
The conferences held during the festival are home to a number of pioneering discussions aimed at improving technology around the world. While the broad focus is on consumer technology, the level of detail is deep enough to get things moving at the grassroots level. For instance, a conference on automotives could well pertain to self-driving cars and vehicle technology. Topics such as digital health and smart cities have previously been covered at the event.
New Launches at CES
For technology majors, CES is a brilliant platform to announce and showcase new products. Leading manufacturers of laptops, desktops, televisions, etc., from around the world frequently time new launches around this festival. In the years gone by, top companies such as Sony, LG and Dell have launched new offerings in the consumer electronics space at CES.
In fact, some revolutionary innovations that have shaped our perception of the modern world have also been launched at CES. Today, the grandeur of High Definition Television (HDTV) seems ubiquitous, but it was first announced at CES back in 1998. Camcorders and compact disc players were also first introduced to the world at CES (in 1981). More recently, the 4K UHD display technology that has since graced several laptops and high-end gaming devices was brought forth at CES in 2015.
In the run-up to the event every year, both the media and technology players await the announcements and launches to be unveiled. The excitement is well-founded since it sets the wheel in motion for the rest of the year.
CES Innovation Awards
A particularly exciting section of CES is the Innovation Awards that are announced every year. These awards are much-anticipated across several industries, with major players hoping to be recognized for their stellar work in design and engineering. The awards have a wide scope—from individuals to organizations, authorized agents to promoters. Besides the prestige that is associated with the recognition, the winners also enjoy massive media coverage. This covers the official CES website, the Innovation Awards Showcase at the event, and the i3 magazine. (The i3 or ‘It Is Innovation’ magazine is CTA’s flagship publication that enjoys a wide readership across multiple industries.).
Under the CES Innovation Awards, two levels are recognized: honoree and ‘Best of Innovation.’ The former is given to a product which scores greater than the threshold. The latter is awarded to the highest-rated product (or products, in case of a tie). As many as 28 categories relating to consumer technology are recognized as honorees by the CTA.
Part of the charm of these awards is in the elaborate judgment system. Not only do the products have to meet extensive evaluation criteria, but they must also pass muster with a panel of industry experts.
The parameters span interesting and relevant buckets such as sustainability, eco-design, smart energy, and technology for a better world. For instance, does the product contribute to a positive global impact? Are its design and construction aligned ecological responsibilities, smart resource management and energy conservation? Factors such as these play a pivotal role in determining who takes the trophy at CES.
