In this list we enumerated some of the top 10 best laptop brands available in the market today. From performance to customer support, battery backup to design, these options give you a well-rounded purchase.
A laptop is ubiquitous in today’s world, with everyone from a student to a tech professional, a traveler to a filmmaker constantly using one.
The first laptop came out back in 1982; Grid Systems built it, and it could be closed shut. Since then, the classic clamshell laptop with a lid that can open and close it remains the standard.
But designs have evolved constantly, as have other innovations in build, features, display, and connections.
Our Picks: Top 10 Best Laptop Brands in 2023
From cost-effective convertibles that travel like a dream to heavy-duty gaming laptops that can put some desktops to shame, there are options for every consumer.
While selecting the right brand for you, it is advisable to consider your day-to-day needs, budget, portability, etc. You will also need to pick a tradeoff between opting for reliability and being willing to experiment with newer players.
In the list below are enumerated some of the best laptop brands available in the market today. From performance to customer support, battery backup to design, these options give you a well-rounded purchase.
ASUS, a Taiwan-based tech company, has rapidly emerged as one of the top ten laptop brands.
Once primarily known for its affordability, the company has garnered excellent design sense and diverse segmentation across product categories.
Even today, ASUS produces budget-friendly laptops, mini-laptops, Chromebooks, ZenBooks, and Vivobooks that offer great displays and adequate performance.
Its ASUS ROG lineup is one of the most coveted series by gamers, renowned for spectacular imagery, plenty of connections, and heat management.
The brand formula focuses on speed-to-market vis-à-vis innovation in design and technology. ASUS is also committed to customer service. Many of its laptops come with free accidental damage protection for one year.
ASUS is an excellent laptop brand to opt for if your priorities include good battery backup, portability, and cost-effectiveness. Its range of laptops is suitable for students, professionals, and home-based users alike, especially if they lead a travel-intensive lifestyle.
Dell, primarily a Windows laptop with versatile products, has been around for a long time.
The company believes in sustained innovation and infuses its products with features like narrow bezels to deliver high screen-to-body ratios.
Dell is renowned for its customer support both in the technical and after-sales departments.
Dell has three main lineups: Alienware, Inspiron, and XPS.
If you are looking for an everyday computing device on a budget, you can look for laptops like the Inspiron 16 Plus.
The Alienware x15 is one of the most sought-after gaming laptops. If you seek ultra-powerful specifications, the XPS series has excellent offerings. You can check the XPS 13 or the XPS 13 2-in-1 convertible.
- Read: Top 10 Best Dell Laptops
On the design front, however, the brand tends to be a little simplistic. Consumers who are keen on stunning or path-breaking design may not find it exciting.
Hewlett-Packard or HP has also been around for a long time, establishing itself as a leading tech company with versatile and dependable laptops.
Today, HP is in demand for its offerings for students, such as the Spectre x360. The company also builds excellent gaming laptops under the Omen umbrella.
While competition has made HP less favored than it used to be, it remains a go-to brand for consumers seeking value and reliability.
One of the reasons HP manages to hold its own is its sheer range of products. The manufacturer offers users quite a spectrum of choices at competent prices. From gaming computers and convertibles to notebooks, workstations, and detachable 2-in-1s, you can find a device for every need.
Design-wise, HP keeps pushing the envelope with a slim build, display innovations like AMOLED monitors, and gem-cut looks for enhanced style. The Spectre, Envy, and EliteBook lines are particularly captivating in this regard.
One of the more premium laptop brands, Lenovo is famous for hardy, flexible laptops that satisfy different users.
Although the Beijing-based company is best known for its business-class devices, it also makes brilliant computers for students, creative professionals, and other users.
Today, Lenovo, along with Dell and HP, is one of the best choices for anyone pursuing sustenance and power. Be willing to pay a price premium for the high flexibility and powerful performance.
Recently, the brand has been working on building super-portable laptops under the Flex and Yoga series. The Yoga 6 is among the most travel-friendly laptops in the market today.
Lenovo devices tend to offer long-lasting batteries and a fair degree of resilience. For instance, the Lenovo IdeaPad Duet Chromebook lasts for almost 22 hours on one charge. A smooth network of service centers and customer support go a long way in keeping the consumers happy.
Acer is best known for its immense versatility. As a laptop brand, this Taiwanese company offers a tremendous range.
It has everything from budget picks for students to premium gaming machines for professional gamers.
The Predator gaming laptop, for example, has one of the best specs in its league.
Acer is also known for catering to budget-watching consumers.
Some of its everyday laptops, such as the Acer Aspire 5 Slim Laptop, are as cheap as $400. Acer’s price competitiveness has frequently become an issue for fellow players in the laptop landscape.
The brand concentrates on innovation and design throughout its range. Even on a budget, you can experience premium features like efficient heat management and sleek design.
On the durability front, Acer scores somewhat low when compared to its competitors. However, many of its laptops come with easily replaceable parts. The company’s customer support is highly rated, which makes things easy for users.
If you are a gaming hobbyist or a professional gamer, MSI is perhaps the best brand for you.
It is a globally renowned company for excellent innovations in gaming and routinely comes up with devices that have exceptional build and performance.
Most MSI laptops come with top-notch graphics cards too. The MSI GE66 Raider, for instance, is a gameplay stalwart with an eye-catching design and top-of-the-rung performance.
Innovation is prime for this brand, and it continually works on build, design, and power. Recently, it has even managed to produce devices that offer battery capacity up to 99.9 WHr.
When you purchase an MSI laptop, you are likely to get accidental-damage protection – something that not many players provide at this time.
MSI laptops are on the expensive side, which makes them rather unattractive for those seeking budget buys.
Overall, the company does have some consumer-centric devices like the MSI Prestige 14. But the available choices remain limited. The company also does not fare as well as some of its competitors in customer service.
Apple has been at the helm of luxury and aesthetics for a long time in laptops. MacBooks are still insanely popular, despite the high price tag and limitations when it comes to gaming.
Apple laptops boast superior specifications and a streamlined operating system with great response and speed. They are also beautifully designed and offer stunning features like Retina displays, ‘magic’ keyboards, and advanced machine learning.
In other benefits, Apple provides users with superior audio output and classy build quality. The brand has an edge when it comes to customer support as well.
Now, many Apple laptops also offer excellent battery backup. Recently, the brand has launched devices like the Apple MacBook Air m1 and the latest MacBook Pro.
These devices cater to users seeking good battery backup and other portability options. Devices like the MacBook Air m1 last for over 15 hours on a single charge.
The American tech giant is a leading name in the hardware and software arena, but Microsoft-branded laptops are relatively new.
Despite that, the Surface line has rapidly assumed a place among buyers for its excellent performance, stylish design, and durable aluminum-magnesium build.
For example, the Surface Laptop 4 is terrific for business, providing multitasking provisions, good-quality sound, and a long-lasting battery. The Surface Book 3 is also a great option that combines the benefits of a tablet and a laptop.
If you are familiar with Windows, the Windows-focused integration is comfortable for work. Surface laptops come with several connections, making them simple to plug into any devices or peripherals you may require.
The lack of options remains a problem for Microsoft. The Surface line caters to audiences looking for a standard, all-purpose laptop, so gaming or creative needs may not get specifically met.
Launches like the new Surface Go – a tablet-to-laptop convertible with admirable battery backup – are now expanding horizons for the manufacturer.
Razer is a gaming-focused company based in Singapore, committed to providing users with a superior gameplay experience.
Its lines of laptops come with excellent processing power, multiple display options, high-end graphics, and stylish design elements.
The Razer Blade 15 is a good representative of what Razer stands for. Gamers covet it for its sleek looks, efficient cooling, and refresh rates of up to 360Hz.
The company is committed to producing gaming laptops with different screen sizes and specifications. It also designs devices for creative professionals like photographers, designers, etc. Some Razer devices are suitable for both work and play, such as the Razer Blade Stealth 13.
Razer laptops are priced higher than many other names in the market, with scarcely anything under $1000. Loyalists find the price worthy in exchange for the unmatchable performance. The tech support is exemplary as well.
The South Korean mobile phone brand still has to develop its reputation when it comes to laptops.
While the company has come up with some decent picks like Galaxy Books and Notebook Odyssey, it lacks a large customer base.
Still, Samsung is a brand you can consider for gaming machines; these perform as per specifications.
Samsung laptops tend to be slim and have specifications suitable for most day-to-day pursuits. A major plus is the admirable customer support. You can reach out to their team quickly and expect a swift response through their global service centers.
Many Samsung laptops tend to have poor battery backup. It makes them hard to use for contemporary users who travel a lot.
Since it is new to making laptops, you will not get a wide selection or innovation in looks or features. Design-wise too, these laptops are rather underwhelming. They do not compare well to the sleeker options available in the stables of competitors.
Why is the Laptop Brand Important?
The marketplace is full of laptop brands, both new and old, and from different parts of the world. When you are out purchasing a laptop, it is important to side with a brand that you can rely on that understands your needs.
Your device will only be as good as the manufacturer that builds it. If something goes awry, it will be the brand that extends customer support. Apple, for instance, frequently ranks high in the realm of technical support, closely followed by the likes of Dell and Razer.
However, it does not imply that you should not experiment with new brands. You can get incredible prices, contemporary features, and the possibility of excellence. Even with newish brands, what matters is that they compare well to their competition in value, design, and innovation.
How to Select the Right Laptop Brand
Here is the best part about living in the present world: there is something to cater to everyone’s needs and budgets.
If you want to choose a new laptop or have decided to upgrade to a more powerful model, you can explore numerous global brands vying for your attention.
Here are a few tips to help you narrow things down to a brand. It will help to simplify the buying experience.
- Pick a priority: Is it gaming, business, travel, or budget? Perhaps, your priority is multimedia content creation. Select a laptop brand according to your prime driving force. While brands like MSI and Razer are focused on gaming, HP is more of a student-friendly manufacturer.
- Decide on the OS: If you want a specific operating system, it can be easy to pick a brand. Apple brings you the ease and performance of macOS, while Microsoft offers the familiarity of Windows. Some companies like Dell and Lenovo get admired for their Linux-based devices aimed at business users.
- Analyze the specs: It will depend on your daily requirements and can be beneficial to arrive at a purchase decision. If you need a machine with a 4K display, a powerful CPU, and a high-end GPU, you can consider brands like Apple or MSI. On the other hand, if you are looking for a portable 2-in-1 to make notes, you can consider brands like ASUS.
- Focus on your budget: Some brands like MSI and Razer do not target budget-watchers. Others like ASUS and Acer have multiple, high-performing, affordable options. If you have clarity on your budget, the brand selection will get easier.
In these days of intense competition among manufacturers, variety has become as much a bother as liberating. As a consumer, you have plenty of choices spread across budgets and specifications. Unless you know what you are looking for, it can be overwhelming to pick the best brand for your daily needs.
As audiences have evolved, so have laptops, and companies now battle to infuse their offerings with the shiniest star in the sky. From the eye-safe displays of Dell that minimize blue light to the ultra-excellent heat management of the Acer Predator, innovation is speedier than ever before.
Design-wise too, brands are going all out. ASUS has glorious laptops like the ZenBook 15 that comes in a stunning blue. Microsoft Surface laptops are well-known for their riveting aesthetics, Alcantara fabric et al. In the realms of customer support, build quality, and storage, many companies strive to deliver the best value to users.
The next time you buy a laptop, you may decide to side with a tried-and-tested brand. There is nothing better than peace of mind. But you can choose to take a leap and explore something new. In light of the number of alternatives available to you, shopping is sure to be an enjoyable experience.